ULC Course Description

Strategic Stakeholder Engagement
Control Number: 224
Course Number: 15CRM01A
CEUs: 2.2     PDHs: 20.0     LUs: 0.0     PDUs: 0.0     CMs: 0.0     ACE: 0.0     CEHs: 0.0
What is Strategic Relationship Management (SRM) and why it is important to USACE as a reimbursable government agency? In this course, students will focus on external stakeholder's needs, conduct macro trend analysis, identify opportunities for the stakeholder, conduct a SWOT analysis, determine the types of assistance the stakeholder most needs, and create an outreach plan to address those needs. By the end of the course, students will have a basic understanding on how to look at external and internal influences and identify opportunities on how USACE can leverage its competencies to supports a stakeholder’s need.

This course is process oriented. Students will work in groups to strategically evaluate USACE’s external stakeholders and partner agencies. This course starts with identifying potential stakeholders and understanding their mission and needs. Next, the course moves into identifying global macro-trends and assessing how those trends could impact their stakeholder. Afterward, the class quickly introduces STEEP analysis and assesses how the macro-trends affect the stakeholders. Then it is followed by a SWOT analysis to better clarify the best opportunities to align stakeholder needs. Finally, the students will create a plan that knits together the stakeholder’s engineering problem with USACE's technical capabilities.

There are no set Prerequisites for this course. However, generally, the target audience is someone who is in direct and regular contact with external stakeholders and end-users. Specifically, those within the International and Interagency Services Community. However, others can benefit from the course, including USACE Outreach Coordinators, Account Managers, Project Managers, and Program Managers. Students should be journey-level or above and have had experience working with outside stakeholders and end-users. Students who are in federal trades, craft, and labor positions probably won’t find the class beneficial but are welcome to attend.


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Sessions: This information is updated nightly and may be up to 24 hours old.
SessionLocationStart DateEnd DateSeats Open
1Huntsville, AL4/9/20244/11/20240