This course helps leaders and action officers create account plans that lead to productive partnerships. The course content focuses on customers, their needs, and ways USACE capability can be used to help them meet their metrics for success. First, we identify the stakeholders/partners to be considered. We then research their mission statements, goals and metrics to understand their intended direction. Using trend analysis, we anticipate future needs and identify potential opportunities for USACE to help them succeed. This is followed by SWOT analysis to better clarify the best intersection between their needs and USACE capability. From there, we create an action plan, or relationship management plan to knit together their engineering needs with our technical capabilities. This includes using the 5Ps of marketing and IFBP value proposition analysis. Finally, we discuss the outline and content of Account Plans and Strategic Engagement Plans.