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Strategic Stakeholder Engagement
Control Number: 224
Course Number: 15CRM01A
Length:24
CEUs: 2.2 PDHs: 20.0 LUs: 0.0 PDUs: 0.0 CMs: 0.0 ACE: 0.0 CEHs: 0.0
Purpose:
What is Strategic Stakeholder Engagement (SSE) and why it is important to USACE as a reimbursable government agency?
In this course students will identify stakeholder needs, conduct environmental analysis, identify stakeholder opportunities which align with USACE capabilities, determine the types of USACE assistance the stakeholder most needs, and create an account plan.
Description:
This course helps students create account plans that help build and maintain productive partnerships. The course content focuses on stakeholders, their needs, and ways USACE capabilities can be used to help them meet their metrics for success. First, students identify the stakeholders to be considered. Students then research stakeholder mission statements, goals and metrics to understand their intended direction. Using environmental analysis, future needs are anticipated, and students identify potential opportunities for USACE to help them succeed. This is followed by SWOT (strengths, weaknesses, opportunities, threats) analysis to better clarify the best intersection between the stakeholder needs and USACE capabilities. From there, students create an account plan to knit together the stakeholders' needs with USACE capabilities. This includes using the 5Ps of marketing and IFBP value proposition analysis. Finally, the students formulate the outline and content of an Account Plan.?
Prerequisites:
Prospective students are generally those who are in direct contact with stakeholders on a consistent basis. Specifically, this includes USACE Outreach Coordinators, Account Managers, Project Managers and Program Managers. Sometimes this also includes key project delivery team members (for example technical leads, subject matter experts, etc.) who have frequent contact with stakeholders, end-users and project partners. Students should be journey-level or above and have had experience working with outside stakeholders and end-users. A mandatory pre-arrival survey is required.?
Notes:
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For course content, purpose, description or prerequisites, click here.
Sessions: This information is updated nightly and may be up to 24 hours old.
| Session | Location | Start Date | End Date | Seats Open |
|---|---|---|---|---|
| 1 | Huntsville, AL | 4/8/2025 | 4/10/2025 | 0 |